For me, it's a bucket list thing. I have experienced -20 deg. in Illinois for one day, but there was no wind and I was able to go inside any time I wanted to warm up. I would like to experience the -40 deg temperatures, the snow, the ice fishing, just to know what it feels lik to be alive during all of this. I have always wanted to experience Alaska in the winter, but I don't think I would live through that extreme, so this is my compromise. Plus I had a great time fishing with Snipper-T in Wisconsin this summer, so the company would be good.